The Influence of Multi-Variation In-Trust Web Feature Behavior Performance on the Information Dissemination Mechanism in Virtual Community

With the flourishing development of virtual community (VC), trust not only provides a guarantee and foundation for VC operation, but is critical in activating individual trust-related behavior setting. However, based on review prior literature VC, those studies failed to pay enough attention trust’s multidimensional nature. Specifically, relation among components (conditions) research model usually less discussed. This focuses set conditions (components) that could activate context VC. The framework also factors scene online (based intrinsic trustworthiness properties). Based classic framework, operation maintaining mechanism analyzed, as well relationship between trustworthy qualities users their behavior, which helps survey scale design, then multidimensions construct successfully isolated. concept Multi-Variation In-Trust Web Feature Behavior Performance supporting proposed paper, four dimensional verified. Finally, connection information dissemination are explored.